First Financial Coaching Studio Days

Helping our clients create their future for over 40 years

First Financial Coaching exists to cause clarity and discover purpose in life. We have found, that purpose must be the foundation for any endeavor undertaken. Without purpose, the amount of money we have will never be enough and we live our lives as a “someday” phenomenon, rather than now. We have the tools required to discover your purpose for money and for life.

Our mission is to save investors through education and coaching. We have coached thousands of families to recognize what we believe are the myths of investing. Providing this clarity can distinguish the scientific side of investing versus the traditional investment strategies that are based on predictions about the future.

First Financial Coaching

Core Values

01. Integrity

We are our word. Integrity is the foundation of our organization.

02. Family

We believe family is a team built on support, respect, and love. As a multi-generational organization, we are committed to coaching and guiding families for a lifetime.

03. Communication

We are committed to listening and understanding. Only then can communication be clear and effective.

04. Free Markets

We believe in freedom, competition, innovation, and wealth creation.

Our Vision: A world where families have freedom and peace of mind, leaving all generations with the fulfillment and the experience of the American Dream.

First Fiancial Studio Days

Contrary to popular belief, having a coach is not a weakness. We’ve discovered that coaching is the secret weapon that most high performers have on their side when pursuing their life’s purpose. Our coaches have developed themselves to help empower families from all walks of life and take a powerful stand for your family and your American Dream.

We coach families to fundamentally alter their relationship with money. From a place where the amount of money you have is a measure of success, to a new relationship where money is simply a tool available for the fulfillment of your purpose in life. Our coaches have a steadfast commitment to your created future.

Our Team of Dedicated Professionals

Jeffrey C. Furest, CFP®, RFC®, AIF®, LUTCF

President & Financial Coach • Michigan

Learn More
Michael N. Sarcheck, RFC®, AIF®, LUTCF

Vice President & Financial Coach • Michigan

Learn More
Jonathan C. Furest, RFC®

Financial Coach • Michigan

Learn More
Wm. “Wesley” Reed III, AIF®, RFC®, RICP

Financial Coach • Texas

Janet “Scotchie” Harrington, LUTCF, RFC®

Financial Coach • Texas

William F. Furest, Jr., RFC®

Registered Financial Consultant • Michigan

headshot placeholder image
Karen Ward

Controller & Executive Administrator • Michigan

Cindy Solitro

First Impression & Events Coordinator • Michigan

Sara Martinez

Executive Assistant / Office Manager • Texas

We are committed to creating a future together.

We're here to help you realize your financial dreams.

Get in touch with a team member